The real estate industry is highly competitive, and standing out is essential. Traditional advertising methods like print ads and TV commercials can be very expensive and not always effective. Email marketing offers a cost-effective way to reach your audience, build trust, and increase conversions. In this article, we will explore the best tools for email marketing in real estate.
Key Takeaways
- Email marketing is a cost-effective alternative to traditional advertising methods in real estate.
- ActiveCampaign offers robust automation features and integrates with over 900 apps, making it ideal for tech-savvy agents.
- GetResponse is beginner-friendly and provides over 150 templates for various real estate needs.
- MailerLite is known for its simplicity and is perfect for those new to email marketing.
- HubSpot provides a comprehensive CRM system, making it a good choice for managing client relationships.
1. ActiveCampaign
ActiveCampaign is a top choice for real estate email marketing due to its robust features and integrations. It offers powerful automation workflows that help you send personalized follow-up emails to leads who have shown interest in specific properties.
Key Features
- Automation: Set up automated workflows for lead nurturing, welcome emails, and property alerts.
- Segmentation: Organize your contact list based on property preferences, location, and engagement level.
- Integrations: Connect with over 900 apps, including popular CRMs like Salesforce and Shopify.
- Analytics: Detailed reporting to track campaign success and make data-driven decisions.
- A/B Testing: Optimize your emails for maximum effectiveness.
Pricing
ActiveCampaign offers a 14-day free trial. Paid plans start at $19 per month for 1,000 subscribers. While there is no free plan, the features provided justify the cost.
With its easy-to-use drag-and-drop builder, you can create customized campaigns without any coding experience. This makes it an excellent choice for real estate agents looking to enhance their email marketing efforts.
2. GetResponse
GetResponse is a versatile email marketing tool that is particularly useful for real estate professionals. It offers a wide range of features that can help you create engaging emails, automate your campaigns, and track your performance.
Key Features
- Email Templates: GetResponse provides a variety of email templates, including those specifically designed for real estate. You can also design your own if none fit your needs.
- Automation: The platform offers advanced automation features like list segmentation and drip campaigns. However, these are available only in higher-tier plans.
- Integrations: GetResponse integrates with popular platforms like Facebook, Zendesk, and Zoho, making it easier to manage your leads and run ads.
- CRM and Webinars: The built-in CRM and webinar tools are great for creating landing pages and other marketing materials.
Pros and Cons
Pros:
- Wide range of email templates and customization options
- Advanced automation features
- Useful integrations with other marketing and management tools
Cons:
- Advanced features are only available in expensive plans
- Email deliverability rates could be better
GetResponse is a smart choice for real estate agents looking for an all-in-one email marketing solution. Its intuitive interface allows even beginners to quickly create professional emails with minimal effort.
Pricing
GetResponse offers a free plan with limited functionality, allowing you to send up to 2,500 emails per month. Paid plans start at $15 per month and offer more advanced features like A/B testing and advanced segmentation.
3. MailerLite
MailerLite is a fantastic tool for real estate email marketing. It offers a generous free plan and affordable paid plans, making it accessible for everyone.
Key Features
- Email Marketing: Grow your audience and build stronger relationships.
- Automation: Send perfectly-timed and targeted emails automatically.
- Newsletter Editors: Design emails yourself with an AI-powered drag & drop editor.
- Email Notifications: Send timely emails triggered by activity on your website or app.
- Website Builder: Build stunning websites on your own and let your business shine.
- Signup Forms: Invite people from across the web to become subscribers.
- Email Verifier: Clean and optimize email lists to improve deliverability.
- E-commerce Integration: Integrate your e-store with email marketing to boost sales.
Pros and Cons
Pros
- Generous free plan and affordable paid plans
- User-friendly interfaces
- Good email deliverability
Cons
- Newsletter templates not included in the free plan
- Reporting capabilities, even for paid plans, are basic
MailerLite is a great choice for real estate agents looking to grow their audience and build stronger relationships through email marketing.
4. Brevo
Brevo, formerly known as Sendinblue, is a top choice for budget-friendly and beginner-friendly email marketing services. It offers three types of email builders: a rich text editor, an HTML editor, and a drag-and-drop editor. The drag-and-drop editor is especially easy to use, with over 40 responsive email templates available even in the free plan.
Brevo is not just for email marketing; it’s an all-in-one sales and marketing platform. You can use it for lead management, tracking deals, managing contacts, and automating tasks like sending follow-ups. This makes it a valuable tool for your entire real estate practice.
Pros
- Generous free plan and low-cost paid plans, starting at $25 per month
- Easy-to-use email builders
- Sophisticated workflow automation
Cons
- One inbox per plan (except custom plans)
- Low sending limit on the free plan
- Deliverability rates tend to fluctuate
Brevo’s free tools support not only your email marketing strategy but also your entire real estate practice. However, the free plan has a few limitations: a maximum of 300 emails per day and no access to reporting. Paid plans are affordable but come with the catch of only one inbox per plan, which might not be effective for a real estate firm.
5. HubSpot
HubSpot is a well-known inbound marketing platform that helps real estate professionals attract and nurture client relationships. Its standout feature is the built-in CRM, which is free and allows you to store and segment numerous contacts based on various attributes and behaviors. The email editor is user-friendly, making it easy to craft newsletters. Additionally, HubSpot offers tools for creating signup forms and landing pages to attract more leads.
HubSpot’s premium plans start at $20 per month for 1,000 marketing contacts. While the free tools are useful, they come with limitations. Paid plans unlock advanced features like automation, lead scoring, and detailed analytics.
Pros
- User-friendly email editor
- Free tools for beginners
- All-in-one marketing solution
Cons
- Expensive compared to other platforms
- Some features only available with high-tiered plans
- Steep learning curve for new users
HubSpot is a scalable solution that can support the growth of any real estate business. It integrates with many platforms, including Zillow, to streamline operations.
Best Features
- Complete marketing platform with CRM
- Signup forms and landing pages
- Great A/B testing options
- Advanced automation
- Vast number of integrations
6. MailChimp
MailChimp is a well-known email marketing service with a user-friendly dashboard, helping real estate agents organize client lists and send bulk emails. Designing an email is as easy as it gets, whether you start from nothing or choose a template from the library.
Mailchimp’s robust analytics provide insights into how your contacts engage with your email campaigns. Plus, the platform easily integrates with popular CRM software, so managing your contacts and transferring your data will be seamless.
With Mailchimp, you also get opt-in forms and landing pages, so potential buyers can subscribe to your newsletters and receive updates about current opportunities. What we found interesting about the tool is its ability to show users how their email will look on different clients (e.g., on Gmail or Outlook).
One last thing that should be considered about Mailchimp is its flexible pricing. If you don’t want to commit to a monthly subscription, you can purchase Pay-as-you-go plans and potentially save money down the line (always depending on your sending).
PROS
- Great for lead management and inbound management efforts
- Various integrations with popular software
- Thorough reporting and analytics capabilities
CONS
- More expensive than many of its competitive software
- Limited customer support access with free plans
- Limited email sends per plan
BEST FEATURES
- Customizable email templates
- Intuitive drag-and-drop builder
- Customer segmentation options
- Multi-variable testing
- Audience tracking
- Integration with Canva, Zapier, and other tools
PRICING
Mailchimp’s pricing has four plans, with the most popular being the Standard starting at $20/month.
A free plan is also available to test the tool, but it’s limited. If Mailchimp is expensive for you, check out some other affordable competitors.
Read our Mailchimp review
- BENCHMARK EMAIL
Pricing: Paid plans start at $15/month, free plan
Best feature: Contact list cleaning
7. Moosend
Moosend is a fantastic choice for real estate email marketing. With its intuitive drag-and-drop editor, you can easily design, schedule, and send beautiful emails. The platform offers over 100 responsive templates, including ones tailored for real estate, saving you time and ensuring your emails look professional.
Moosend’s contact management is top-notch. You can segment your email list based on criteria like property type, engagement level, or location. This helps you target your audience more effectively. Additionally, you can set up automated emails for lead nurturing, property updates, and follow-ups, keeping your leads engaged throughout their home-buying journey.
Pricing
Moosend offers affordable plans starting at $9/month for 500 subscribers and unlimited emails. There’s also a 30-day free trial available.
Best Features
- Beginner-friendly email builder
- Sign-up forms and landing pages to boost lead generation
- AI-powered email solutions
- Personalization options and robust segmentation
- Transactional emails
- Integrations with CRM, eCommerce, and social media
- 24/7 customer support
Pros
- High deliverability rate up to 98%
- Affordable and scalable plans
- Detailed reporting and real-time analytics
- Easy-to-set-up automation options
Cons
- Limited signup form options
- Fewer integrations compared to competitors
Testing email campaigns is essential to catch errors and enhance quality. Avoid common pitfalls seen in spam emails to engage your audience effectively.
8. Benchmark Email
Benchmark Email is a great choice for real estate agents who want to use email marketing effectively. Its user-friendly interface and drag-and-drop builder make it easy to create campaigns, even for beginners. With over 300 templates, you can quickly design eye-catching emails.
Benchmark Email also offers powerful list management features. You can segment your contacts based on location, buyer/seller status, or lead source. The list verification tool ensures that only valid email addresses are added to your lists.
Automation tools help you save time by handling repetitive tasks. For example, you can set up follow-up emails to be sent automatically to potential buyers or sellers. Detailed reporting and analytics let you track your campaign’s performance and make improvements.
Pricing
Benchmark Email offers a free plan that includes up to 3,500 emails per month. Paid plans start at $15 per month and include all the tools you need to get started.
Pros
- Free plan for nonprofits with tight budgets
- Decent automation options
- Straightforward onboarding process
Cons
- Limited signup forms
- Lower deliverability rate compared to other platforms
9. Constant Contact
Constant Contact is one of the leading email marketing tools available, especially beneficial for real estate businesses. The platform is known for its user-friendly interface and a drag-and-drop editor that makes creating emails quick and easy.
Constant Contact offers excellent contact management features. You can add custom tags to subscribers who have viewed a specific listing or visited a property. This helps in organizing your contacts better and targeting them more effectively.
The platform also provides rich analytics and reporting tools. These tools help you keep track of important metrics and measure your performance. Additionally, Constant Contact excels in event management, a feature not commonly found in other email marketing tools.
Pros
- Multichannel marketing, including social media and SMS
- Great deliverability rates keeping emails away from spam
- Surveys and polls to collect customer feedback
Cons
- Simple automation workflows compared to alternatives
- Segmentation only available for high-tier plans
- The interface gets unresponsive at times
Best Features
- Free email newsletter templates
- Autoresponders and drip campaigns
- Dynamic content
- AI content generator
- Event management functionality
Pricing
Constant Contact’s paid plans start at $12/month, offering a simple suite of email and marketing tools. For more functionality, prices go up to $35 and $80 per month for the Standard and Premium plans. You can also try out the tool with the 14-day free trial.
Constant Contact is a versatile tool that can significantly enhance your email marketing efforts, especially with its event management and contact tagging features.
10. AWeber
AWeber is a dependable email marketing tool known for its user-friendly interface. Even beginners can easily navigate and create stunning email campaigns using the drag-and-drop builder. The platform also offers A/B testing to help you optimize your emails for better conversions.
AWeber provides over 700 email templates, though the variety specifically for real estate is limited. The tool supports both simple and advanced automation sequences, making it easier to nurture leads and convert them into clients. However, its reporting and analytics features are basic compared to other tools.
Pros
- Simple landing page email template editor
- Canva integration for creating eye-catching designs
- Good deliverability rates
Cons
- Only basic automations available
- Limited segmentation capabilities
- Lacks spam and design testing solutions
Best Features
- 600+ email templates
- Email testing across devices
- Sales tracking
- Autoresponders and drip campaigns
- Excellent customer support team
Pricing
AWeber’s paid plans start at $15/month, offering basic features. For advanced features, you’ll need a more expensive plan. The tool also offers a free plan for up to 500 subscribers and 3,000 email sends per month.
AWeber is a solid choice for real estate agents looking for a straightforward, reliable email marketing solution. While it may lack some advanced features, its ease of use and excellent customer support make it a worthwhile option.
Conclusion
In conclusion, email marketing is a powerful tool for real estate professionals. It helps you stay connected with clients, showcase properties, and build lasting relationships. By choosing the right email marketing software, you can automate tasks, personalize messages, and analyze results to improve your strategy. Whether you’re a beginner or an experienced agent, there’s a tool out there to meet your needs. So, explore your options, test different platforms, and find the one that works best for you. Happy emailing!
Frequently Asked Questions
What is the best email marketing tool for real estate?
There are several top email marketing tools for real estate, including ActiveCampaign, GetResponse, MailerLite, Brevo, HubSpot, MailChimp, Moosend, Benchmark Email, Constant Contact, and AWeber. The best one for you depends on your specific needs and preferences.
Why should real estate agents use email marketing?
Email marketing is a cost-effective way for real estate agents to stay connected with clients, share property listings, send market updates, and nurture leads. It helps build trust and can increase sales and referrals.
How do I choose the right email marketing tool for my real estate business?
Look for features such as user-friendly email builders, mobile-friendly templates, automated workflows, audience segmentation, and detailed analytics. Consider your budget and the specific needs of your business.
Can I automate my email campaigns with these tools?
Yes, many email marketing tools offer automation features. You can set up workflows to send emails based on user actions, schedule regular newsletters, and more, saving you time and effort.
Are there free plans available for these email marketing tools?
Some tools, like MailerLite and MailChimp, offer free plans with limited features. Others may offer free trials, allowing you to test the service before committing to a paid plan.
How can I make my emails more engaging for my audience?
Use professional and visually appealing templates, personalize your messages, and include relevant content such as property listings, market updates, and success stories. A/B testing different elements can also help you see what works best.
Is email marketing effective for real estate?
Yes, email marketing is highly effective for real estate. It allows agents to reach potential clients directly, nurture relationships, and provide valuable information, all of which can lead to increased sales and client loyalty.
What are some examples of email campaigns for real estate?
Examples include property listings, open house invitations, market updates, newsletters, testimonials, referral program announcements, special event invitations, and drip campaigns for buyers and sellers.